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Quit Dieting In 2023

Have you tried dieting in the past year?


If so, you are not alone. Around 50% of Brits try dieting each year to lose weight. For the majority the story goes like this… Starts diet, loses weight but then eventually loses will power so gains some/all/more weight!! I bet this sounds familiar.


Here are the top 3 reasons why this happens and some possible solutions…


Reason #1. Loss of willpower due to the diet being too tough. Often diets focus on short term results from extreme behaviour. This works, but eventually we tire. Hunger, fatigue and illness are all common side effects from extreme dieting. This erodes our will power and we quit.


Solution: Take a longer term approach by focusing on results over years as opposed to weeks. As a result your exercise and nutrition goals will be less severe making them more attainable.


Reason #2. The diet did not match your lifestyle. Your work, family and social life is a higher priority to you therefore you chose that over adhering to the diet.

Solution: Make small changes to your lifestyle that make adherence easier. At work take regular short walks, when with family change the activity to be based around activity and when socialising make small changes to your orders. All these small tweaks will add up in the long term.


Reason #3. Loss in muscle mass. You lost weight, but it wasn’t all fat. You also lost muscle. This is because if not adequately fed and used your body will eat your muscles. YUM!!! With less muscle mass your metabolism is slower which makes gaining weight easier.

Solution: Eat protein to ensure your muscles stay nourished. Aim for around 20-30% of total calorie intake stemming from protein. Lift weights and move. You may not grow muscle losing weight but you can maintain it.



You deserve to live a life free from the burden of excess weight. Everyone can do it. If you feel like you need some additional guidance and support to help you on your journey take a look at our website. We offer a 2 week free weight loss coaching trial where you’ll get 30 minutes of coaching calls, daily accountability for nutrition and activity and a food diary review.


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